VENDOR FEES & MARKETING
Our auctions contain quite a varied selection of different types of Plant, Machinery & HGVs, so our charges are dependent on the types of items you would like to sell. A conversation with one of our auctioneers about the values and types of lots you have to enter will assess what affordable charges we can offer you. Please contact our sales team on 01981 250642 for a discussion.
Our pre-sale marketing encompasses the best descriptions alongside the highest profile promotion in the industry. Your vehicle will be professionally photographed for our catalogue and we will promote videos of the bodywork and it’s running performance, where appropriate.
We promote the auction lots through our web site, which attracts huge numbers of visitors from all over the world for each auction. For media advertising, we place auction notices across different media platforms, which have included national and international Motoring magazines, UK broadsheet and regional newspapers, across several platforms of social media and on specialist industry web sites.
We have an extensive database of buyers, built over the 30 years’ experience we have in the Motoring market. Our mailing lists are ever growing and contain a national and international buyer base.
This combination of marketing streams produces a highly successful result, with us achieving a 90%+ success rate of selling for our clients in the last six months, which we believe is unrivalled in the industry.
SUBMIT AN ENTRY
Our Plant, Machinery & HGV Department is hugely experienced in selling. You can submit your entry by:
- Fill in our online entry form
- Bringing your vehicle to our site and completing the paperwork with us in person
The entry form is easy to follow, but we would be delighted to help with any questions about completing it. The more information we have, the more of a picture we can build for the buyers.
Once we have received your entry, we will begin the process of a full investigation of it’s provenance, the paperwork and it’s title, because these are the selling points which mean so much to our buyers. PLEASE NOTE: If you are going to retain the cherished number on your vehicle, please arrange for it to be removed and put on retention prior to auction.
The lots which sell best are marketed without a reserve price, but it is not a requirement that we will only accept cars without reserve. The reserve price is the value a seller would like the item to make at the least. For items with a reserve price, we operate a provisional bid system, where we would submit the highest bid if the reserve is not met or exceeded.
Our auction centre is based at Stoney Street, Madley, Herefordshire HR2 9NH. We own this site, so can accept your vehicle anytime during our normal work hours (8am – 4pm, Monday – Friday), except for Bank Holidays and in between Christmas and New Year.
Our storage compound are fully alarmed and insured, with 24-hour security monitoring. We are located on the main A49 at Leominster and our ten-acre site has strongly secured access.
No matter where you live or what you want to have transported, we know someone who can do it. Vehicle transportation is all about timing, safety, storage and price, and we have been involved with companies who do the job for over thirty years, through various parts of our business. We can arrange delivery for international sellers from most parts of the globe, let alone the UK.
Of course, the alternative is that you are more than welcome to deliver or drive the vehicle to our site yourself. There is a train station conveniently located within a ten-minute walk of our site, with links to the rest of the UK.
Please remember that when the vehicle is brought to Brightwells, we will need all of it’s paperwork and any additional sparts/parts you are offering with it to be sent at the same time. Paperwork includes any service records, V5Cs or log books, old MoTs and such like.
All our sales are now conducted in an online format, with buyers submitting their bids through the internet pages we have. Brightwells owns and maintains it’s own auction software, so we do not charge buyers for the privilege of using a 3rd party auction site, which undoubtedly improves sale prices.
In the days before the auction, we can arrange bespoke appointment viewing for buyers, who have expressed interest in the lots they are after. Where possible, we will have safely introduced them to the lot for viewing, shown them paperwork for the lots and talked them through the bidding process. Other clients who do not come for viewing are often spoken to about how the process works.
We often speak to the sellers on sale day, to discuss the bids that are coming in and what sort of interest we are getting from the buyers. As previously stated, we also may submit a provisional bid on a lot that has a reserve price, on the day of sale or the next day, if we have not been able to make contact.
POST-SALE PAYMENT & PROCESSES
We pay the proceeds from sale to sellers 14 working days after the sale, all funds being held in a secure client account during the intervening period.
We can pay by cheque or by bank transfer and we will send to you a full statement of the sale price, our deductions and the proceeds of sale.
Once title has passed to the buyer, we notify DVLA of the change of ownership for UK registered vehicles, on behalf of the seller.
There are other elements to the whole auction process, but these are the main points. Please do not hesitate to contact us if you have any questions and see our conditions of sale on our auction pages for full information of our trading terms. We also post some terms in the auction catalogue, which may apply only to the lots being offered in their particular auction.